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Award winning PPC management with a passionate focus on optimisation, driven by data.

The UK's biggest brands choose ConversionWorks

"A brilliant agency to work with - productive, efficient and very supportive."
William, The Conran Shop

Data-driven paid search targeting, bidding and optimisation.

Brands such as Investec, Mizuno and Tottenham Hotspur partner with ConversionWorks to manage and optimise their PPC campaigns using Search Ads 360 and Google Ads.

Our data-driven approach to paid search earned us the accolade of Best Ecommerce Campaign at The Drum’s Search Awards.

From the blog

by Leila

Google Ads, Smart Bidding

Google Ads Bid Strategy Report Update – Top Signals

Smart Bidding in Google Ads   Google Ads Smart Bidding Strategies are powerful tools that use machine learning to optimise auction-time bids towards conversions (sales or leads for example) or conversion value (E.g. revenue).  The strategies use data to predict how different bids might affect conversion goals, and these predictions are made at each and…

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