Ad Serving powered by the Google Marketing Platform
With search campaigns and display campaigns running in parallel, Campaign Manager (formerly DoubleClick Campaign Manager – DCM) offers a powerful way to manage your paid media in one streamlined, dynamic tool.
Simplify the ad management process – from planning through targeting and serving, to optimisation and reporting. Work smarter and increase agility to get phenomenal results.
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Award Winning
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Key Functionality
Campaign Manager takes data from search, video, affiliates, social, and programmatic display ads and centralises it in one platform.
- Viewability – how much of your ad was seen? Campaign Manager gives you over a dozen supplementary metrics to assess the visibility and audibility of your ads
- Unique Reach Reporting – measure people, not cookies, and see the unique users being reached by your ads across your entire digital buy
- Cross Device – data from a billion users across 7 platforms allows you to measure a single user across devices to track the full customer journey, all while maintaining their anonymity
- Audience & GRPs – TV-like measurement combined with the accuracy of digital allows you to measure behavioural data, audience performance, engagement, brand lift, and viewable impressions
- Fraud Monitoring – using both pre-bid filtering and post-bid filtering, protecting your ad campaigns against malware, ad hiding, false inventory, click-jacking, click farming, session hijacking, and more
- Verification – integrated verification tools let you see if ads were viewable, and shown on appropriate content in the right geographic area
- Google Marketing Platform Integration – count all conversions across platforms in the same way to avoid discrepancies, and de-duplicate conversions to improve the accuracy of your channel attribution
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Our Services
Our award-winning reputation is built on using data to drive strategy and decision making at every level of our campaigns.
Campaign Manager Fully-Managed
Our award-winning experts will manage all aspects of your campaign strategy:
- Data-driven campaigns leveraging data science, machine learning and audience based personalisation across all your touch points to drive exceptional results
- Tier 1 Google Marketing Platform Partner – be confident that best practice principles will be applied across all activity
- All biddable team members are Search Ads 360 certified
Campaign Manager Strategic Consultancy
Strategic advice and support to improve campaign performance:
- Working in partnership with in-house teams or other agencies to implement best practice
- Deep-dive audits of existing activity to understand and evaluate performance and make clear, actionable recommendations for improvement
- Face-to-face training to suit your business objectives and search activity
- One-off projects or ongoing consultancy
