Google Campaign Manager

Simplify media planning, reporting and trafficking in one simple interface.

 

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Ad Serving powered by the Google Marketing Platform

With search campaigns and display campaigns running in parallel, Campaign Manager (formerly DoubleClick Campaign Manager – DCM) offers a powerful way to manage your paid media in one streamlined, dynamic tool.

Simplify the ad management process – from planning through targeting and serving, to optimisation and reporting. Work smarter and increase agility to get phenomenal results.

From the blog

by Joe

AdWords, Google Ads, Paid Search

Boost Your Shopping Performance: Splitting Shopping Campaigns by Brand and Generic Searches

Shopping campaigns are a powerful ad type provided by Google Ads, allowing users to see product images and prices directly from the SERP. However, despite the strength of shopping campaigns it’s not uncommon to see accounts with just one shopping campaign running all products, limiting both performance visibility and optimisation efficiency. By splitting your shopping…

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