Ad Serving powered by the Google Marketing Platform
With search campaigns and display campaigns running in parallel, Campaign Manager (formerly DoubleClick Campaign Manager – DCM) offers a powerful way to manage your paid media in one streamlined, dynamic tool.
Simplify the ad management process – from planning through targeting and serving, to optimisation and reporting. Work smarter and increase agility to get phenomenal results.
Campaign Manager takes data from search, video, affiliates, social, and programmatic display ads and centralises it in one platform.
- Viewability – how much of your ad was seen? Campaign Manager gives you over a dozen supplementary metrics to assess the visibility and audibility of your ads
- Unique Reach Reporting – measure people, not cookies, and see the unique users being reached by your ads across your entire digital buy
- Cross Device – data from a billion users across 7 platforms allows you to measure a single user across devices to track the full customer journey, all while maintaining their anonymity
- Audience & GRPs – TV-like measurement combined with the accuracy of digital allows you to measure behavioural data, audience performance, engagement, brand lift, and viewable impressions
- Fraud Monitoring – using both pre-bid filtering and post-bid filtering, protecting your ad campaigns against malware, ad hiding, false inventory, click-jacking, click farming, session hijacking, and more
- Verification – integrated verification tools let you see if ads were viewable, and shown on appropriate content in the right geographic area
- Google Marketing Platform Integration – count all conversions across platforms in the same way to avoid discrepancies, and de-duplicate conversions to improve the accuracy of your channel attribution
Our award-winning reputation is built on using data to drive strategy and decision making at every level of our campaigns.
Campaign Manager Fully-Managed
Our award-winning experts will manage all aspects of your campaign strategy:
- Data-driven campaigns leveraging data science, machine learning and audience based personalisation across all your touch points to drive exceptional results
- Tier 1 Google Marketing Platform Partner – be confident that best practice principles will be applied across all activity
- All biddable team members are Search Ads 360 certified
Campaign Manager Strategic Consultancy
Strategic advice and support to improve campaign performance:
- Working in partnership with in-house teams or other agencies to implement best practice
- Deep-dive audits of existing activity to understand and evaluate performance and make clear, actionable recommendations for improvement
- Face-to-face training to suit your business objectives and search activity
- One-off projects or ongoing consultancy