Manage your digital marketing mix with enterprise software from Google and world-class consultancy from ConversionWorks.
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Build audiences and discover new customers
Analytics 360 lets you discover and create new audiences with your rich 1st party analytics data. Share these audiences with Display & Video 360 to:- Target personalised ad campaigns at key audiences
- Reach new customers with Display & Video 360’s Similar Audiences functionality
- Personalise your website for the same key audiences, with tailored messaging and content using Optimize 360
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Highlights
- Precise targeting and optimisation
- Direct integration with Analytics 360
- Easily collaborate across teams
- Cross-screen advertising made simple
- Premium video inventory
- Machine learning to power bidding and optimisation
- Industry-leading fraud protection
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In-house consultancy
Slot our specialists into your in-house team or existing agency set-up to fast-track the adoption of 1st and 3rd party data. Our team will build a personalisation strategy for your display and search advertising – identifying opportunities to personalise ads and improve marketing results.
Our data science and machine learning team can develop predictive analytics models that identify a user’s propensity to convert and personalise advertising for these users.
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Full-Service management
Managed by experts
Our Display & Video 360 team have a minimum of 3 years experience managing display campaigns and are vetted by Google to meet rigorous standards.Data-driven approach to optimisation
All full-service campaigns are managed intensively with on-going analysis, testing and refinement.Transparent reporting
Detailed reports ensure transparency on the performance of your display campaigns – including media cost data.Precision targeting
With access to the Google Marketing Platform suite of tools, we can target ads to the right customer at the right time, across a vast network of safe and transparent inventory.Granular audience segmentation
Using a range of signals such as interests, in-market data and onsite browsing and buying behaviour we can segment users and present them with highly relevant messages, at the precise moment that matters.
