Manage your digital marketing mix with enterprise software from Google and world-class consultancy from ConversionWorks.
Build audiences and discover new customers
Analytics 360 lets you discover and create new audiences with your rich 1st party analytics data. Share these audiences with Display & Video 360 to:
- Target personalised ad campaigns at key audiences
- Reach new customers with Display & Video 360’s Similar Audiences functionality
- Personalise your website for the same key audiences, with tailored messaging and content using Optimize 360
- Precise targeting and optimisation
- Direct integration with Analytics 360
- Easily collaborate across teams
- Cross-screen advertising made simple
- Premium video inventory
- Machine learning to power bidding and optimisation
- Industry-leading fraud protection
Slot our specialists into your in-house team or existing agency set-up to fast-track the adoption of 1st and 3rd party data. Our team will build a personalisation strategy for your display and search advertising – identifying opportunities to personalise ads and improve marketing results.
Our data science and machine learning team can develop predictive analytics models that identify a user’s propensity to convert and personalise advertising for these users.
Managed by experts
Our Display & Video 360 team have a minimum of 3 years experience managing display campaigns and are vetted by Google to meet rigorous standards.
Data-driven approach to optimisation
All full-service campaigns are managed intensively with on-going analysis, testing and refinement.
Detailed reports ensure transparency on the performance of your display campaigns – including media cost data.
With access to the Google Marketing Platform suite of tools, we can target ads to the right customer at the right time, across a vast network of safe and transparent inventory.
Granular audience segmentation
Using a range of signals such as interests, in-market data and onsite browsing and buying behaviour we can segment users and present them with highly relevant messages, at the precise moment that matters.