Google Search Ads 360

Google’s enterprise search management platform backed by award-winning paid search specialists.


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Get the most from your search campaigns with Search Ads 360

Search Ads 360 (formerly DoubleClick Search) is Google’s search management platform for marketing campaigns across multiple engines and media channels. It combines the power of automated bidding strategies with complex reporting to maximise search marketing performance.

ConversionWorks is a Tier 1 Google Marketing Platform partner – experts in Search Ads 360. Working with clients to drive exceptional results across their paid search campaigns.

From the blog

by Jennifer

Google Ads, Google Marketing Platform, Search Ads 360, Smart Bidding

Black Friday 2019: Create Seasonality Adjustments for your Search and Display Campaigns

With just two weeks left until the biggest shopping event of the year, the race is on to make sure your search, display and shopping campaigns are optimised to reach online bargain-hunters across the country.   You’ll likely be busy populating your adcopy with Black Friday-related messaging, setting up promotion extensions, brainstorming new keyword ideas, generating…

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