Get the most from your search campaigns with Search Ads 360
Search Ads 360 (formerly DoubleClick Search) is Google’s search management platform that helps manage search marketing campaigns across multiple engines and media channels. It combines the power of automated bidding strategies with complex reporting to maximise search performance.
Search Ads 360 integrates seamlessly with the Google Marketing Platform, allowing marketers to track and manage digital campaigns within a single platform. This removes the need to manage activity and analyse performance within each individual search engine and allows data-driven changes to be made at scale.
Search Ads 360 provides a host of features to deliver faster insights, improved collaboration and better performance:
- Unified Insights and Reporting – see all your data across multiple search engines in one, easy-to-use interface
- Unified Tag Management – report conversions across multiple channels using Floodlight tag measurement
- Seamless Integrations – combine online conversion data with call tracking and offline conversions
- Automated Campaign Measurement – powered by Google’s machine learning technology, Search Ads 360 simplifies the bidding process and helps to tap into more sophisticated insights
- Audiences Insights and Activation – tailor your ads to your audiences and use audience signals to refine the bidding strategy for better results with Search Ads 360
Our Biddable Media specialists leverage the Search Ads 360 platform to execute data-driven search campaigns that will deliver against your business objectives.
Search Ads 360 Account Management
Whether you’re looking for a new account setup or have an existing account that you would like to be managed, our award-winning team can cover all aspects of your activity and ensure it aligns with your business objectives and focuses on driving ROI.
- As a Google Marketing Platform Partner, you can be confident that best practice principles will be applied across all activity
- Our Biddable Media team thrive on driving great results and will identify key opportunities to drive ROI
- All members of the biddable team hold the Search Ads 360 certification
- On average, our practitioners have 6-years PPC experience
- You are in direct contact with the individuals managing the account – working with them directly on the strategy, performance and objectives of your campaigns
Search Ads 360 Consultancy
Our biddable media team are also on hand to provide strategic advice and support for one-off projects or on an ongoing basis to drive the business forward and break down any existing barriers or silos.
- Working in partnership with in-house teams or other agencies to implement best practice
- Completing thorough audits of existing activity to understand and evaluate existing performance and make clear, actionable recommendations for improvement
- Face-to-face training to suit your business objectives and search activity
Immersed in Data
We’ve built our award-winning reputation by using data to drive strategy and decision making at every level of our campaigns.
We immerse ourselves in data, using it fanatically to drive:
- Campaign strategy
- Ad targeting
- Bid strategy