Enterprise Insights with Analytics 360
Analytics 360 is the industry-leading analytics platform from Google. Combining intuitive reporting that analysts and digital marketers love, with market-leading functionality.
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Why Analytics 360?
Analytics 360 lowers complexity making it easier to act.
With drag-and-drop integration into other Google Marketing Platform products its never been easier to uncover insights and act on them:- Identify key audiences in Analytics 360 and target them via Google Ads, Search Ads 360 or Display & Video 360
- Identify key customers in Analytics 360 and personalise their onsite experience with Optimize 360
- Get data into the hands of decision-makers with easy-to-use dashboards in Data Studio
- Integrate Analytics 360 with your CRM or data warehouse for a joined-up view of your customers
- Export data to BigQuery to power your data science projects
- Make better-informed decisions about your advertising with data-driven attribution modelling
- Simplified deployment and measurement with Tag Manager 360
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Analytics 360 Experts
Experience counts. That’s why brands such as Next, Zipcar and Guinness partner with ConversionWorks to manage and support their Analytics 360 programmes.
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Our Services
We couple industry-leading analytics software with expert consultancy, allowing organisations to move faster and get more value from their data.
Working hand-in-hand with clients; we build an intimate understanding of their business objectives, helping brands put data at their heart of their organisation.
Our Analytics 360 service includes:
- License all your Google Marketing Platform products through ConversionWorks as your agency partner
- Analytics strategy and planning
- Analytics maturity mapping to understand your strengths and opportunities
- Full implementation of Analytics 360
- Analysis
- Data science and predictive analytics
- Conversion rate optimisation
- Consultancy
- Training
- SLA-backed support
- Tag Manager 360 consultancy, support and training
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Key Product Benefits
- Native Search Ads 360 and Display & Video 360 integration
- BigQuery integration
- CRM and data warehouse integration
- Attribution – Data-Driven attribution modelling
- Customisable data model – with Custom Dimensions, Custom Metrics and Calculated Metrics
- Unsampled data
- Guaranteed availability – SLA-backed
- 4-hour data freshness – SLA-backed
- Tag Manager 360 included with license
