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From the blog

by Doug

Google Analytics

Control the Optimize anti-flicker script

A client just mailed me with the opening line “Happy FriYay!”. I love that. It makes me want to share cool stuff. Here’s an idea I’ve been brewing. I’m considering using Valuetrack parameters in Google Ads to power personalisation (p13n) treatments. Based on the ad headline or tone or message, we want to change the…

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