Enterprise Insights with Analytics 360
Analytics 360 is the industry-leading analytics platform from Google. Combining market-leading functionality with intuitive reporting that analysts and digital marketers love.
Why Analytics 360?
Analytics 360 lowers complexity and makes it easier to act.
With drag-and-drop integration into other Google Marketing Platform products, its never been easier to uncover insights and act on them:
- Identify key audiences in Analytics 360 and target them via Google Ads, Search Ads 360 or Display & Video 360
- Identify key customers in Analytics 360 and personalise their onsite experience with Optimize 360
- Get data into the hands of decision-makers with easy-to-use dashboards in Data Studio
- Integrate Analytics 360 with your CRM or data warehouse for a joined-up view of your customers
- Export data to BigQuery to power your data science projects
- Make better-informed decisions about your advertising with data-driven attribution modelling
- Simplified deployment and measurement with Tag Manager 360
Analytics 360 Experts
Experience counts. That’s why brands such as Next, Zipcar and Guinness partner with ConversionWorks to manage and support their Analytics 360 programmes.
We couple industry-leading analytics software with expert consultancy, allowing organisations to move faster and get more value from their data.
Working hand-in-hand with clients; we build an intimate understanding of their business objectives, helping brands put robust data and insights at their heart of their organisation.
Our Analytics 360 service includes:
- License all your Google Marketing Platform products through ConversionWorks as your agency partner
- Analytics strategy and planning
- Analytics maturity mapping to understand your strengths and opportunities
- Full implementation of Analytics 360
- Data science and predictive analytics
- Conversion rate optimisation
- SLA-backed support
- Tag Manager 360 consultancy, support and training
Key Product Benefits
- Native Search Ads 360 and Display & Video 360 integration
- BigQuery integration
- CRM and data warehouse integration
- Data-Driven attribution modelling
- Customisable data model – with Custom Dimensions, Custom Metrics and Calculated Metrics
- Unsampled data
- Guaranteed availability – SLA-backed
- 4-hour data freshness – SLA-backed
- Tag Manager 360 included with license