Google Optimize 360
Google’s flagship optimisation and personalisation platform is the most significant enhancement in CRO software we’ve seen in years.
Seamless integration with Analytics 360 means rich test targeting and measurement takes minutes not days. By lowering complexity, Optimize 360 allows smarter, better-targeted optimisations without the need for a team of engineers.
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Personalisation
One size doesn’t fit allNo two users are exactly the same, so presenting all users with the exact same content simply doesn’t make sense. With Optimize 360 you can use your rich Analytics 360 data to personalise your site:
- Analytics 360 has rich, detailed information about your users
- Use this data to create audiences that you can share with Optimize 360
- Run tests specifically for these audiences to measure and learn how they perform
- Personalise content using the best performing variations
Agility wins the day
Drag-and-drop integration between Analytics 360 and Optimize 360 lowers complexity and improves agility. This makes personalisation a reality – produce, test and run personalisation strategies without the need for a team of engineers.
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Native integration with Google Analytics 360
With native integration into Analytics 360 its never been easier to measure, segment and analyse your test results:
- Faster test setup as comprehensive measurement is already managed in Analytics 360
- Use goals and metrics in Analytics 360 as your experiment objectives
- Drill-down and see how your tests perform by device category, browser, customer type, channel, location, etc.
- Have confidence in your decisions with Optimize 360’s powerful Bayesian statistical model
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Our Services
Our Optimize 360 service includes:
- License all your Google Marketing Platform products through ConversionWorks as your agency partner
- Full CRO and personalisation service using Optimize 360
- Consultancy
- Ongoing support and management
- Training
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Key Functionality
Test Types
- A/B or A/B/n Tests
- Multivariate Tests
- Redirect Tests
Test Editing
- WYSIWYG Editor
- Code editing for advanced users – edit raw HTML or add JavaScript or CSS rules
Test Targeting
Target tests based on:
- Advanced Client-Side Signals
- Google Analytics 360 Audiences
- URL
- User Attributes such as geography and behaviour
Reporting
- Sophisticated reporting in Analytics 360
- Summary test dashboards for your teams with Data Studio
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Hassle free deployment
Get stuck into testing quickly with simple deployment of the Optimize 360 snippet via Tag Manager 360:
- Faster test setup
- Less engineering effort
- Improved agility
