Google Tag Manager 360
Enterprise organisations need an enterprise tag management platform. Tag Manager 360 runs on Google’s world-class infrastructure backed by robust SLAs.
ConversionWorks adds consultancy, planning and support from our Tag Manager 360 certified team. We deliver Tag Manager 360 solutions for some the UK’s leading brands including WhatCar?, Momondo and Reed.co.uk.
Key Tag Manager 360 functionality:
- API and web interface management – easy control of configuration via the web UI or programmatically via the API
- Asynchronous tag loading – slow tags don’t create lag with asynchronous tag loading
- Folders – organise tags, triggers and variables into folders for easier management and scalability
- Mobile apps – full support for iOS and Android apps
- SLA – performance is backed by a contractual SLA
- Tag blacklists – maintain security by blocking specific tags or types of tags
- Tag sequencing – fire tags in a specific order with tag sequencing
- User level permissions – strict control over access, editing and publishing rights per user
- Version history – robust records of published changes with simple roll-back to an earlier version
- Workspaces – have multiple people working together without overwriting each other’s changes with workspaces
How we can help
Our Tag Manager 360 service includes:
- License all your Google Marketing Platform products through ConversionWorks as your agency partner
- Audit – of your current implementation
- Implementation of Tag Manager 360 – including full dataLayer planning and deployment
- Ongoing support and management
Tag Manager 360 Training
We offer hands-on tag manager training courses for developers and digital marketers. For Tag Manager 360 clients, courses are tailored to cover the enterprise functionality:
Case Study - St James's Place
When FTSE100 St James’s Place needed to deploy Google Analytics and marketing tags across 1300 websites they turned to ConversionWorks to guide them through the process and manage the implementation.
With our proven Google Tag Manager integration process we can painlessly migrate your websites, iOS and Android apps to Google Tag Manager. Our process lowers risk and allows the deployment of GTM quickly and without unwanted surprises.
The UK's tag management experts
- Winner – Best Online Analytics Agency 2018
- Tag Manager 360 Certified Partner
- One of a small group of agencies to consult with Google on the development of the product