Improve conversion rates and advertising profitability with Google Shopping.
Find and convert the shoppers that matter with expert Google Shopping management and optimisation.
Case Study - Google Shopping
Learn how we increased Bissell’s profit on ad spend by 89% and conversion rates by 68% by combining Google Shopping campaigns with remarketing lists.
Key to our success
Managed by experts
- All members of the PPC team are Google Shopping certified
- Our PPC Managers have a minimum of 3-years hands-on experience managing Google Shopping campaigns
Tricks up our sleeve
We employ a range of tactics to maximise the performance of our Shopping campaigns. For example:
- Ads are automatically paused and reactivated accordingly to stock availability, meaning clicks are never wasted
- Combining audience lists with Shopping campaigns means we can increase bids for highly valuable, returning customers
- By adding Merchant Center Promotions, it is possible to differentiate our adverts from the competition
Specialist knowledge of Google Shopping feeds
Our PPC managers don’t just create Shopping campaigns. Crucially, they are also experts in Shopping feed optimisation. We provide regular feed audits and where necessary, make recommendations on how to improve feed data. This helps to ensure Shopping ad visibility against all relevant products.
Detailed reports tell the client everything they need to know about the performance of their Shopping campaigns.