Win more customers with data-driven remarketing.
Harness the power of retargeting with our award winning search and data team.
We work with brands such as Mizuno, Investec and Tottenham Hotspur to power data-driven, intelligent remarketing campaigns.
How remarketing works
Remarketing allows you to target adverts at people. That’s a powerful tool. Historically adverts have been targeted at websites, in the (brave) hope that the right audience uses that site.
With retargeting that changes – now adverts are targeted at a specific audience based on what users may (or may not) have done in the past. Robust data is critical as it’s used to make decisions and target the adverts.
Sophisticated retargeting campaigns can include online behaviour data from Google Analytics and offline data from your CRM.
Successful retargeting requires:
- Rich, robust analytics data
- Accurate targeting of the adverts
- Good advert creatives
- Frequency capping (nobody likes the brand that shows you their advert a million times)
- A well-planned strategy
- Analysis of campaign performance for further improvement and optimisation
How we will help
As a Google Premier Partner, our qualified team can plan, manage and deliver your remarketing campaigns.
We work with you to define a clear brief and from there, plan the campaign strategy accordingly. Once launched, we refine and optimise the campaign on an ongoing basis.
We don’t believe in junior staff learning the ropes at your expense. Instead, experienced PPC practitioners directly manage your account:
- Our practitioners have an average of 6-years commercial PPC experience
We don’t put layers of account managers between you and the people doing the hands-on work:
- You are in direct contact with the individuals managing the account
- Working directly with them on the strategy, objectives and performance of your campaigns