Advanced Google Analytics Training
Move from reporting squirrel to analysis diva with our Google Analytics Advanced training.
Learn how to build Custom Reports and Custom Funnels. Construct your own Unified Segments and set Custom Campaign attributes for your advertising and social content.
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At a Glance
- Happy Clients – 238 reviews rate our Google Analytics training as 9/10 or 10/10
- Google Analytics Qualified Trainers – seasoned web analytics experts with years of hands-on experience
- Practical Knowledge – GA skills you can take back to the office and use straightaway
- Interactive – hands-on training using your Google Analytics data
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Who is the Course For?
- Confident users of Google Analytics or Analytics 360
- Comfortable using secondary dimensions, advance table filters and ordering tables in GA
Not sure which course to take? All trainees complete our quick interactive quiz to confirm which course is the best fit.
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Course Syllabus
Understanding Key Acquisition Reports
- Traffic Source Drill Down
- Custom Campaigns
- Search Console
- Tree Maps
Understanding Key Behaviour Reports
- Social Reports
- Events – Event taxonomy, Event drill-down
- Behaviour Flow
- User Loyalty and Engagement – frequency, recency and engagement
- Realtime Reporting
- Measuring Site Speed
Building your Own Reports
- Dimensions and Metrics
- Building your own Custom Reports
- Building your own Custom Funnels
- Building your own Unified Segments
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What's Included?
- Breakfast and lunch
- Coffee and tea throughout the day
- Free copy of Brian Clifton’s latest book, Successful Analytics, for each trainee
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Course Duration and Details
- 1-day course (9:30am to 5pm)
- Can be held at your office or at our London training room near Paddington station