Essential Skills for Google Tag Manager
Tags are the currency of digital marketing, making tag management an essential, must-have skill. This half-day course grounds you in the core skills of tag management allowing you to manage and deploy tags effortlessly.
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At a Glance
- Happy Clients – 238 reviews rate our Google Analytics training as 9/10 or 10/10
- Google Tag Manager Qualified Trainers – seasoned tag management experts with years of hands-on experience
- Practical Knowledge – GTM skills you can take back to the office and use straightaway
- Interactive – hands-on training configuring and deploying tags
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Who is the Course For?
- Digital Marketers and PPC Professionals. Developer? Check out the GTM for Developers Course
- Familiarity with modern digital marketing concepts such as PPC and Google Analytics is required
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Course Syllabus
- End-to-end process of configuring and launching tags to a live GTM container
- Understanding key terminology
- Tags – adding tags, tag types, advanced settings
- Triggers – create and configure triggers
- Variables
- Workspaces
- Testing and debugging
- GTM workflow
- Best practices
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What's Included?
- Breakfast
- Coffee and tea
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Duration and Location
- Half-day course (9:30am to 1pm)
- Can be held at your office or at our London training room near Paddington station