Essential Skills for Google Tag Manager
In the fast-paced environment of digital marketing, agility wins the day. This heavyweight course immerses developers in advanced GTM skills giving you the knowledge to plan and manage sophisticated tagging and measurement via GTM.
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At a Glance
- Happy Clients – 238 reviews rate our Google Analytics training as 9/10 or 10/10
- Google Tag Manager Qualified Trainers – seasoned tag management experts with years of hands-on experience
- Practical Knowledge – GTM skills you can take back to the office and use straightaway
- Interactive – hands-on training in sophisticated GTM configuration
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Who is the Course For?
- Developers – confident in JavaScript, front-end web development and familiar with Google Analytics
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Course Syllabus
- Understanding key terminology
- Tags – deep dive
- Triggers – deep dive
- Variables – deep dive
- Workspaces – deep dive
- The dataLayer
- Lookup tables
- Custom Tags
- Google Analytics configuration, including:
- Enhanced Ecommerce
- Custom Dimensions
- Custom Metrics
- Content Grouping
- Cross-Domain Tracking
- Events
- Advanced configurations
- Testing and debugging
- GTM workflow
- Version control
- Best practices
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What's Included?
- Breakfast and lunch
- Coffee and tea throughout the day
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Duration and Location
- 1-day course (9:30am to 5pm)
- Can be held at your office or at our London training room near Paddington station